The couple behind the creative.

Eda leads the growth of HYLN: the partnerships, the studio's visibility on LinkedIn and its own channels, the rooms it needs to be in, the systems behind that growth, the hiring, and the quality bar on everything that leaves the studio.

She comes from inside the content: a UGC creator and Instagram influencer herself, a marketer with nearly a decade in social and content, a former e-commerce brand owner, and a fashion background that includes Istituto Marangoni and work with Christian Dior.

She has scaled DTC wellness brands from the ground up and worked with names like Johnson & Johnson, Gleefull Supplements and Patisserie Valerie.

She is also the founder of Her Move Club, an academy and social club where she teaches and mentors women building freedom through freelancing and agencies.

Top 3% on Upwork and based in Barcelona, she keeps the studio ahead of where creative strategy is going.

Santi is a senior creative strategist and your point of contact: the calls and meetings, the creative strategy itself, the angles, briefs, reporting and timelines, and the delivery on every account.

An AI researcher by background and a university professor, he founded Avalanche AI, an AI-powered creative agency that mass-produced quality ad creatives, analysed every creative and every touchpoint of the customer journey, and went beyond recommendations to make the next creatives itself. It was acquired by Wholesome Goods.

He also founded the AI company NexxAI.

His edge is the systems: the research, testing and AI workflows the studio's strategy runs on, and the angles a brand has not run before.