A creator network, activated through Meta and TikTok
An affiliate creator network for a hormone-support supplement brand, built as a system and activated through Meta and TikTok, with an organic channel that went viral several times on the side.
Gleefull Supplements
100% recommend Eda! She helped us with organic growth, set up everything for us. This was great cooperation and we will definitely come back to Eda if anything else will be needed again!
A supplement brand for women in their forties and fifties, a UGC process that moved slowly, and a feed that was not reaching them. Polished, AI-made visuals were not resonating with the audience the products were for.
HYLN's part: the creator and affiliate system, its activation on Meta and TikTok, the organic strategy, and the systems that connected the channels.
Build the creator network as a system, then put paid behind it: affiliates who already had the audience, activated through Meta and TikTok, with the organic channel feeding the same engine.
The creator and affiliate network: outreach, onboarding, product seeding and tracking, and a pipeline where creators earn affiliate income for promoting the brand. It unlocked a far larger network than the brand had, and it moved faster than the UGC management it replaced.
Paid activation: the creator content run through Meta and TikTok, so the network drove revenue rather than only reach.
The organic side: text-led carousels and relatable humour about the symptoms, in the customer's own words, on a steady rhythm. Several posts went viral. Not the main job, but it grew the channel and fed the creators.
The systems underneath: paid media, organic, the creator network, outreach and communications connected into one workflow, so each channel fed the next.
Figures are the client's to share; ask us on the call.
Creators outrun a brand account when the system behind them works: find the people the customer already follows, make it worth their while, put paid behind what works, and let the organic channel feed the network.
