Seoul Beauty Edit
A curated Korean skincare boutique built for the overwhelmed but intentional beauty lover, someone craving clarity, not more chaos.
Category
Skincare
Platforms
Year
2025
Seoul Beauty Edit
A curated Korean skincare boutique built for the overwhelmed but intentional beauty lover, someone craving clarity, not more chaos.
Category
Skincare
Platforms
Year
2025
The Challenge
Rooted in curation, calm, and skincare that actually works, SBE exists to simplify modern routines without sacrificing results or ritual.
Rooted in curation, calm, and skincare that actually works, SBE exists to simplify modern routines without sacrificing results or ritual.
Before working with us, the brand had a clear product philosophy but lacked the storytelling structure and visual identity to bring it to life on social. They wanted to launch with confidence, build a brand that felt like a trusted friend, and speak to their audience in a way that felt both editorial and emotionally intelligent.
Before working with us, the brand had a clear product philosophy but lacked the storytelling structure and visual identity to bring it to life on social. They wanted to launch with confidence, build a brand that felt like a trusted friend, and speak to their audience in a way that felt both editorial and emotionally intelligent.
Our Strategy
We started defining SBE’s unique edge, curation over chaos, and identifying the deep emotional need of their audience: skincare clarity.
We started defining SBE’s unique edge, curation over chaos, and identifying the deep emotional need of their audience: skincare clarity.
Our approach blended: Strategic brand voice development (“expert best friend with great skin”) Foundational brand carousels to pin and explain “Why SBE” Mantra-style posts to distill values (“Calm, not chaos.”) Routine-led content to position edits as go-to solutions TikTok-friendly scripting for hooks that stop the scroll
Our approach blended: Strategic brand voice development (“expert best friend with great skin”) Foundational brand carousels to pin and explain “Why SBE” Mantra-style posts to distill values (“Calm, not chaos.”) Routine-led content to position edits as go-to solutions TikTok-friendly scripting for hooks that stop the scroll
The Results
Follower Growth
Views
Reach
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.