7-Figure DTC eComm Brand
$0 to $3.8M in 12 months — a creative-and-offer system built to scale profitably and win Q4.
Category
DTC E-commerce
Platforms
Year
2024
7-Figure DTC eComm Brand
$0 to $3.8M in 12 months — a creative-and-offer system built to scale profitably and win Q4.
Category
DTC E-commerce
Platforms
Year
2024
The Challenge
A brand-new Shopify store with zero ad and pixel data, a $24 AOV, and a ~$40 CPA in a crowded, competitive market. The job: build a creative-and-offer system that could scale profitably and be ready to win Q4.
A brand-new Shopify store with zero ad and pixel data, a $24 AOV, and a ~$40 CPA in a crowded, competitive market. The job: build a creative-and-offer system that could scale profitably and be ready to win Q4.
Our Strategy
Message–Market–Media: aligned offer, audience and creative before spending hard, then launched fast — 25 video creatives, core email flows and opening campaigns — to gather real data in week one. A no-brainer offer: rebuilt around how the product is actually used — quantity discounts, free shipping at 2+ units, a free bonus gift at 3–4 units. AOV jumped to $59 (+68%) and conversion rate rose from 3.09% to 4.34%. The winning angle, “Extreme Product Demonstration”: faceless, POV, iPhone-shot demos centered on the product, opened by a strong 3-second hook with voiceover, subtitles and a clear CTA. Tested ~5 fresh creatives a day (70% of budget to scale, 30% to test). CRO + media buying: prioritized hero-fold and product-selector A/B tests (CVR 4.32% to 5.21%, CPA −25%) and moved to Cost Cap to scale without losing ROAS. Q4 / BFCM: started budgets early (mid-October), grew the email list to a 16.7% opt-in rate, and ran a VIP early-access campaign that drove roughly half of all BFCM email revenue. Q4 closed at $2.61M (3.57x ROAS), with $1.33M in the Black Friday month.
Message–Market–Media: aligned offer, audience and creative before spending hard, then launched fast — 25 video creatives, core email flows and opening campaigns — to gather real data in week one. A no-brainer offer: rebuilt around how the product is actually used — quantity discounts, free shipping at 2+ units, a free bonus gift at 3–4 units. AOV jumped to $59 (+68%) and conversion rate rose from 3.09% to 4.34%. The winning angle, “Extreme Product Demonstration”: faceless, POV, iPhone-shot demos centered on the product, opened by a strong 3-second hook with voiceover, subtitles and a clear CTA. Tested ~5 fresh creatives a day (70% of budget to scale, 30% to test). CRO + media buying: prioritized hero-fold and product-selector A/B tests (CVR 4.32% to 5.21%, CPA −25%) and moved to Cost Cap to scale without losing ROAS. Q4 / BFCM: started budgets early (mid-October), grew the email list to a 16.7% opt-in rate, and ran a VIP early-access campaign that drove roughly half of all BFCM email revenue. Q4 closed at $2.61M (3.57x ROAS), with $1.33M in the Black Friday month.
The Results
$3.8M revenue (from $0)
3.1x ROAS
+94% AOV
27%
net margin
Get started
Let’s build creative that performs.
Book a free strategy call and we’ll show you where your paid social creative is leaving growth on the table.
Get started
Let’s build creative that performs.
Book a free strategy call and we’ll show you where your paid social creative is leaving growth on the table.
Get started
Let’s build creative that performs.
Book a free strategy call and we’ll show you where your paid social creative is leaving growth on the table.