Johnson & Johsnon
A science-first brand operating at the intersection of technology and healthcare.
Category
Pharmaceutical
Platforms
Year
2025
Johnson & Johsnon
A science-first brand operating at the intersection of technology and healthcare.
Category
Pharmaceutical
Platforms
Year
2025
The Challenge
Johnson & Johnson MedTech partnered with HYLN HUB to lead creative communications for their global electrophysiology event.
Johnson & Johnson MedTech partnered with HYLN HUB to lead creative communications for their global electrophysiology event.
As a science-first brand operating at the intersection of technology and healthcare, J&J needed a creative partner who could translate medical expertise into clear, human-centered storytelling, without compromising corporate rigor or global consistency.
As a science-first brand operating at the intersection of technology and healthcare, J&J needed a creative partner who could translate medical expertise into clear, human-centered storytelling, without compromising corporate rigor or global consistency.
Our Strategy
To bring cohesion and clarity to a complex global event, we applied the Structure + Express phases of the HYLN Method™, merging strategic infrastructure with compelling expression.
To bring cohesion and clarity to a complex global event, we applied the Structure + Express phases of the HYLN Method™, merging strategic infrastructure with compelling expression.
Key actions included: - Strategic content architecture: social, video, email, toolkits - Committee-led video storytelling: interviews, soundbites, motion graphics - Full content calendar for pre, during, and post-symposium phases - UGC-style shorts optimized for engagement on YouTube + internal channels - Email campaigns fully aligned with J&J MedTech guidelines A core insight: Thought leadership in healthcare isn’t just about expertise, it’s about accessibility. We transformed dense medical content into emotionally resonant narratives.
Key actions included: - Strategic content architecture: social, video, email, toolkits - Committee-led video storytelling: interviews, soundbites, motion graphics - Full content calendar for pre, during, and post-symposium phases - UGC-style shorts optimized for engagement on YouTube + internal channels - Email campaigns fully aligned with J&J MedTech guidelines A core insight: Thought leadership in healthcare isn’t just about expertise, it’s about accessibility. We transformed dense medical content into emotionally resonant narratives.
The Results
Reel Views
Engagement
Follower Growth
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Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.