The Challenge
As a science-first brand operating at the intersection of technology and healthcare, J&J needed a creative partner who could translate medical expertise into clear, human-centered storytelling, without compromising corporate rigor or global consistency.
Our Strategy
Key actions included: - Strategic content architecture: social, video, email, toolkits - Committee-led video storytelling: interviews, soundbites, motion graphics - Full content calendar for pre, during, and post-symposium phases - UGC-style shorts optimized for engagement on YouTube + internal channels - Email campaigns fully aligned with J&J MedTech guidelines A core insight: Thought leadership in healthcare isn’t just about expertise, it’s about accessibility. We transformed dense medical content into emotionally resonant narratives.
The Results
