We anchored our approach around two key phases: Align + Express. - Defined Giace’s storytelling pillars, Ritual, Sensory, Craftsmanship, and Parisian Lifestyle. - Developed a content architecture linking product, ritual, and fashion-inspired aesthetics. - Crafted a visual and verbal tone rooted in Italian savoir-faire and Parisian minimalism. - Designed pre-launch anticipation campaigns: “Freeze the Moment” giveaway, Love Letter series, and tactile ASMR reels.