Giace
A Paris-born brand handcrafted near Milan, Giace elevates frozen indulgence into a ritual of elegance.
Category
Gourmet / Artisan
Platforms
Year
2025
Giace
A Paris-born brand handcrafted near Milan, Giace elevates frozen indulgence into a ritual of elegance.
Category
Gourmet / Artisan
Platforms
Year
2025
The Challenge
Before working together, Giace sought to refine its identity and establish itself as the first luxury frozen bite blending Italian craftsmanship and Parisian aesthetics.
Before working together, Giace sought to refine its identity and establish itself as the first luxury frozen bite blending Italian craftsmanship and Parisian aesthetics.
The brand partnered with HYLN at Signature Tier, to translate its sensory essence into a scalable digital presence.
The brand partnered with HYLN at Signature Tier, to translate its sensory essence into a scalable digital presence.
Our Strategy
Our method positioned Giace not as a food brand, but as a luxury lifestyle experience.
Our method positioned Giace not as a food brand, but as a luxury lifestyle experience.
We anchored our approach around two key phases: Align + Express. - Defined Giace’s storytelling pillars, Ritual, Sensory, Craftsmanship, and Parisian Lifestyle. - Developed a content architecture linking product, ritual, and fashion-inspired aesthetics. - Crafted a visual and verbal tone rooted in Italian savoir-faire and Parisian minimalism. - Designed pre-launch anticipation campaigns: “Freeze the Moment” giveaway, Love Letter series, and tactile ASMR reels.
We anchored our approach around two key phases: Align + Express. - Defined Giace’s storytelling pillars, Ritual, Sensory, Craftsmanship, and Parisian Lifestyle. - Developed a content architecture linking product, ritual, and fashion-inspired aesthetics. - Crafted a visual and verbal tone rooted in Italian savoir-faire and Parisian minimalism. - Designed pre-launch anticipation campaigns: “Freeze the Moment” giveaway, Love Letter series, and tactile ASMR reels.
The Results
Video Views
Engagement
Brand Mentions
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Let’s grow your brand with soul
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Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.