Functional Mushroom Supplement

Ingredient-as-hero ad mapping each mushroom to one benefit.

Back

Functional Mushroom Supplement

Ingredient-as-hero ad mapping each mushroom to one benefit.

Back

Category

DTC E-commerce

Platforms

Year

2025

The Challenge

Making a four-mushroom blend feel essential, not confusing.

Functional mushrooms sound complex and easy to dismiss. The brief: make a reishi–cordyceps–lion's-mane–chaga blend feel purpose-built for people fighting brain fog, low energy and stress.

Our Strategy

Lead with the felt problem. Give every ingredient a job.

A "No More Brain Fog" problem headline opens, then each mushroom is mapped to one specific benefit — reishi for stress, cordyceps for energy, lion's mane for focus, chaga for immunity. Naming the exact symptom stops the scroll; the one-mushroom-one-benefit layout makes a "complex" blend instantly legible and justifies every ingredient on the label.