The Challenge
Hormone support is crowded, and the audience — stressed women 35–55 — has heard every pitch. The brief: differentiate without another generic "feel better" promise.
Our Strategy
An "Old Me vs New Me" split frames a symptom stack — always tired, brain fog, poor sleep, low stamina — against the turnaround: mental clarity, better sleep and recovery, overall well-being. The "many problems, one cause" reveal makes the viewer feel seen and self-qualify in seconds, sharpening both click-through and conversion.
The Results
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ROAS
0.0%
CTR
0.0M
Impressions
24k
