House of Fouad

A modern Mediterranean home brand for discerning souls.

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House of Fouad

A modern Mediterranean home brand for discerning souls.

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Category

Real Estate

Platforms

Year

2025

The Challenge

House of Fouad blends timeless architecture with unapologetic softness, rejecting flashy minimalism for soulful, legacy-led living. Their mission is to build homes (and a community) that feel like sanctuary.

Before HYLN, they had vision but no structure. Their content felt like an afterthought and didn’t yet reflect their depth, values, or design caliber.

Our Strategy

Our approach: Build a brand that feels cinematic, not corporate. We developed a strategy to anchor their core values (beauty, presence, privacy) and break content into slow, textured rhythms.

Strategic Pillars: - Reels-first funnel: visual storytelling, 1-line captions, zero fluff - Founder-led intimacy: Sherif and Vasilia featured as slow-living icons - Carousels that feel like luxury zines stone, linen, copper tones - Satirical call-outs of hustle culture to build cultural authority - "Secret Cyprus" series to build community curiosity