Category
Real Estate
Platforms
Year
2025
Category
Real Estate
Platforms
Year
2025
The Challenge
House of Fouad blends timeless architecture with unapologetic softness, rejecting flashy minimalism for soulful, legacy-led living. Their mission is to build homes (and a community) that feel like sanctuary.
House of Fouad blends timeless architecture with unapologetic softness, rejecting flashy minimalism for soulful, legacy-led living. Their mission is to build homes (and a community) that feel like sanctuary.
Before HYLN, they had vision but no structure. Their content felt like an afterthought and didn’t yet reflect their depth, values, or design caliber.
Before HYLN, they had vision but no structure. Their content felt like an afterthought and didn’t yet reflect their depth, values, or design caliber.
Our Strategy
Our approach: Build a brand that feels cinematic, not corporate. We developed a strategy to anchor their core values (beauty, presence, privacy) and break content into slow, textured rhythms.
Our approach: Build a brand that feels cinematic, not corporate. We developed a strategy to anchor their core values (beauty, presence, privacy) and break content into slow, textured rhythms.
Strategic Pillars: - Reels-first funnel: visual storytelling, 1-line captions, zero fluff - Founder-led intimacy: Sherif and Vasilia featured as slow-living icons - Carousels that feel like luxury zines stone, linen, copper tones - Satirical call-outs of hustle culture to build cultural authority - "Secret Cyprus" series to build community curiosity
Strategic Pillars: - Reels-first funnel: visual storytelling, 1-line captions, zero fluff - Founder-led intimacy: Sherif and Vasilia featured as slow-living icons - Carousels that feel like luxury zines stone, linen, copper tones - Satirical call-outs of hustle culture to build cultural authority - "Secret Cyprus" series to build community curiosity
The Results
Views
Follower Growth
Website Visits
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.