SilkHair
An emotionally driven, inclusive natural haircare brand rooted in softness, growth, and textured hair pride.
Category
Haircare
Platforms
Year
2025
SilkHair
An emotionally driven, inclusive natural haircare brand rooted in softness, growth, and textured hair pride.
Category
Haircare
Platforms
Year
2025
The Challenge
Before working with us, Silkhair faced a common challenge: translating deep emotional resonance into a clear, engaging, and consistent organic content strategy that could match their impact in paid ads.
Before working with us, Silkhair faced a common challenge: translating deep emotional resonance into a clear, engaging, and consistent organic content strategy that could match their impact in paid ads.
They wanted to build connection, not just awareness and create content that could drive trust, community, and confident conversions.
They wanted to build connection, not just awareness and create content that could drive trust, community, and confident conversions.
Our Strategy
To align Silkhair’s emotional power with consistent brand growth, we focused on combining deep psychographic targeting with narrative-forward visuals.
To align Silkhair’s emotional power with consistent brand growth, we focused on combining deep psychographic targeting with narrative-forward visuals.
Key actions included: - Founder voice development (putting the founder forward as the brand’s heart) - Story-led Reels strategy to boost emotional connection - Community-driven content calendar built around haircare transformation, real talk, and soft authority - Strategic repurposing of paid content into organic-ready assets - UGC integration and testimonial amplification
Key actions included: - Founder voice development (putting the founder forward as the brand’s heart) - Story-led Reels strategy to boost emotional connection - Community-driven content calendar built around haircare transformation, real talk, and soft authority - Strategic repurposing of paid content into organic-ready assets - UGC integration and testimonial amplification
The Results
Content Views
Follower Increase
Clicks Increase
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.