Meg Tuohey
Making Relationships Work (MRW) is a transformational coaching brand led by Meg Tuohey, a Gottman-certified relationship expert helping high-achieving women transform their marriages, even when their husbands won’t participate.
Category
Coach
Platforms
Year
2025
Meg Tuohey
Making Relationships Work (MRW) is a transformational coaching brand led by Meg Tuohey, a Gottman-certified relationship expert helping high-achieving women transform their marriages, even when their husbands won’t participate.
Category
Coach
Platforms
Year
2025
The Challenge
Before HYLN: Despite a powerful message and proven results (4,000+ women served, 45K+ in community), MRW’s social presence was inconsistent and diluted between Meg’s personal brand and the MRW entity.
Before HYLN: Despite a powerful message and proven results (4,000+ women served, 45K+ in community), MRW’s social presence was inconsistent and diluted between Meg’s personal brand and the MRW entity.
Engagement was low and off-brand content failed to convert followers into high-ticket leads.
Engagement was low and off-brand content failed to convert followers into high-ticket leads.
Our Strategy
We focused on clarity, cohesion, and conversion, transforming MRW’s scattered presence into a strategic, emotionally resonant digital brand.
We focused on clarity, cohesion, and conversion, transforming MRW’s scattered presence into a strategic, emotionally resonant digital brand.
Key actions: Repositioned Instagram as the core strategy driver, repurposing across TikTok, YouTube Shorts, and Facebook. Developed a founder voice system balancing science-backed credibility with feminine warmth. Built monthly content pillars: Transformation stories & testimonials Research-backed insights Wise Woman mindset & real marriage moments Crafted talking head scripts tied to high-performing ad hooks and masterclass themes. Integrated storytelling from program case studies (e.g., “Silent Marriage Syndrome,” “Walking on Eggshells”).
Key actions: Repositioned Instagram as the core strategy driver, repurposing across TikTok, YouTube Shorts, and Facebook. Developed a founder voice system balancing science-backed credibility with feminine warmth. Built monthly content pillars: Transformation stories & testimonials Research-backed insights Wise Woman mindset & real marriage moments Crafted talking head scripts tied to high-performing ad hooks and masterclass themes. Integrated storytelling from program case studies (e.g., “Silent Marriage Syndrome,” “Walking on Eggshells”).
The Results
Video Views
Engagement
Mentions
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.