Velur
A Munich-based fine jewelry brand specializing in custom engagement rings, diamond rings, and moissanite jewelry, all handcrafted and made to order.
Category
Jewelry
Platforms
Year
2025
Velur
A Munich-based fine jewelry brand specializing in custom engagement rings, diamond rings, and moissanite jewelry, all handcrafted and made to order.
Category
Jewelry
Platforms
Year
2025
The Challenge
The brand’s essence combines modern aesthetics with responsible luxury, offering recycled gold and certified stones without traditional jeweler markups.
The brand’s essence combines modern aesthetics with responsible luxury, offering recycled gold and certified stones without traditional jeweler markups.
Before working with us, Velur sought to: Build trust online and educate first-time jewelry buyers Humanize the brand through relatable, face-forward content Scale on Instagram and TikTok with a consistent, high-quality presence
Before working with us, Velur sought to: Build trust online and educate first-time jewelry buyers Humanize the brand through relatable, face-forward content Scale on Instagram and TikTok with a consistent, high-quality presence
Our Strategy
We began with refining Velur’s voice, visual direction, and trust-building strategy.
We began with refining Velur’s voice, visual direction, and trust-building strategy.
Strategic pillars: Education-first storytelling — demystifying diamonds, moissanite, and gold purity in simple, friendly terms. Human connection — introducing UGC and creator-led videos to give the brand a “face.” Luxury with clarity — merging editorial visuals with transparent, value-driven captions (bilingual: German + English).
Strategic pillars: Education-first storytelling — demystifying diamonds, moissanite, and gold purity in simple, friendly terms. Human connection — introducing UGC and creator-led videos to give the brand a “face.” Luxury with clarity — merging editorial visuals with transparent, value-driven captions (bilingual: German + English).
The Results
Reel Views
Engagement
Follower Growth
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Let’s grow your brand with soul
Book a free 30 min strategy call and we'll show you how to turn followers into customers.