10 best DTC and e-commerce marketing agencies in Barcelona and Spain in 2026

Spain has a lot of agencies that will run your Meta ads. Fewer have run a DTC brand through the part where the creative stops working and the spend keeps going. If you sell supplements, skincare, fashion or home goods online and want a partner in Barcelona, Madrid or Valencia, the hard part is not finding names. It is telling a generalist with a Meta certification from a team that has lived inside an e-commerce account.

Most agency websites also describe the same four services in the same order. Paid media, SEO, social, web. That tells you nothing about how they think about creative, whether they set a minimum, or whether they build the assets or expect you to.

So we went to each agency's own site, wrote down what it says about location, services, clients and pricing, and left out anything we could not verify. Where a site publishes a minimum or a fee, we quote it. Where it does not, we say so.

The short version

Top pick for creative strategy without a production team: HYLN Hub. Our own studio, in Barcelona. Two senior strategists doing research, concepts, briefs and testing for DTC wellness, beauty and lifestyle brands. Weigh the bias.
Best for a DTC store past 20,000 euros a month that wants paid media run for margin: Grova. Meta, TikTok and Google, with a stated revenue floor and quarterly intake.
Best full-stack e-commerce partner in Madrid: STRAT. Paid media plus Klaviyo and Shopify, and a client list that is almost entirely fashion and beauty.
Best for a smaller store that wants published pricing and a Barcelona office: Axioma&Co. Hourly retainers from 1,380 euros a month.
Best for UGC volume in Spanish: PlusROI Media. A Barcelona UGC shop with a ten-day production process.

Quick comparison

Agency	Based in	Best for
HYLN Hub	Barcelona	A DTC brand with editors and creators but no creative direction.
Grova	Spain	DTC stores spending on ads wanting one senior operator, not a factory.
STRAT	Madrid	Fashion or beauty stores wanting paid media, email and storefront handled together.
Growzz Media	Gandía, Valencia	Valencian DTC stores wanting growth, retention and creative under one roof.
Ongoing Digital	Barcelona	Barcelona brands wanting a local paid media team that also handles creative.
GMEDIA	Barcelona and Madrid	Brands wanting paid search and paid social run together.
Axioma&Co	Barcelona	Smaller stores wanting a known monthly cost and a local team.
Eximia Studio	Barcelona	Barcelona brands needing organic video and paid running together.
PlusROI Media	Barcelona	DTC brands needing Spanish language UGC delivered on a schedule.
Roas Hunter	Valencia and Madrid	Spanish stores wanting TikTok Ads taken seriously alongside Meta and Google.

Details, sources and the honest note on fit are in each entry below.

How we chose

We used four filters, in this order.

Where they are based. Every agency here has a Spanish office or states a Spanish base on its own site. Barcelona first, then Madrid and Valencia. One agency, Grova, does not publish a city, only that it operates from Spain across the UK, US and Latin America. We kept it because the DTC focus is unusually explicit, and we flag the gap.

What they actually do for e-commerce. Paid social on Meta and TikTok was the minimum. We gave more weight to agencies that talk about creative testing, margin rather than ROAS alone, and retention, because those are what a DTC brand needs after the first three months.

Public work. Client names on the site, case studies, or both. We only repeat what the agency itself publishes. We did not take numbers from third-party directories.

How they describe their process. How they start, whether they set minimums, and whether they produce assets or brief someone else's team. That last point matters more than most brands realise when comparing quotes.

HYLN Hub is number one because this is our list. The other nine are ranked loosely by fit for a DTC brand, not by any metric we could defend to the decimal.

The list

1. HYLN Hub

HYLN Hub is our own studio, so read this entry with that in mind. We are a creative strategy studio for DTC brands, based in Barcelona, working with brands in Europe and the US. There are two of us, a husband and wife: Eda Burcu Senel, strategy lead with a decade in marketing, and Santiago Correal Mantilla, client and growth lead with a background in AI research and engineering. We are fractional and senior, and we take on a limited number of brands at a time.

We do not have a production team. We do the thinking and the direction: research, concepts, creative briefs, creative testing, performance analysis, and managing the creative team on your side. Briefs go to your editors, designers and creators; we approve the work and hand it to your media buyer. Industries: DTC wellness, supplements, beauty and skincare, lifestyle. Channels: Meta and TikTok.

Published results, as written on our site: a 7-figure DTC beauty brand, under NDA, from $0 to $2.4M in 12 months, 3.3x Q4 ROAS; Ciriel, a hot brush brand: from two markets to four, a record 1,000 sales in a week, 4.6x ROAS on the best UK ad.

Best for: a DTC brand that has editors and creators but no one deciding what to make and why. Based in: Barcelona. Fit note: if you need someone to buy the media or edit the video, we are not that. We sit next to those people.

2. Grova

Grova describes itself as a paid media growth partner for DTC e-commerce. It runs Meta, TikTok and Google Ads with weekly reporting, offers creative production through scripting, direction and a creator network, CRO on product pages and checkout, Shopify setup and migration, and a proprietary reporting tool called ReportAI that connects Meta, TikTok, Google and Shopify. The pitch is the money left at the end of the month rather than platform metrics. The founder, Josep Cid, is credited on the site with scaling Dormideo from 9 million to 18 million euros in annual revenue. Named case studies include Castellano Joyeros, Celsa Natur and Lavila Home. Grova states a minimum of 20,000 euros in monthly revenue and admits new stores quarterly. No fees are published.

Best for: a DTC store already spending on ads that wants one senior operator on the account rather than a factory. Based in: Spain. The site does not name a city; it states operations across Spain, the UK, the US and Latin America. Fit note: below the revenue floor, do not apply. Above it, the quarterly intake means timing matters.

3. STRAT

STRAT is a performance marketing agency in Madrid that works only with e-commerce. Services are paid media across Meta, Pinterest, TikTok and Google Search and Shopping, email automation on Klaviyo and Omnisend, and Shopify development. Its TikTok page argues that TikTok has its own creative language and testing rhythm, runs Spark Ads on native content, and measures POAS, profit on ad spend, rather than ROAS. Named clients include Baymo, Muscari, Nonna Cosmetics, Alhamas, Badawii Beachwear, Musa, Adamina and Lobo Azul, mostly fashion, footwear, cosmetics and jewellery. STRAT lists partner status with Shopify, Google, Meta, Klaviyo and Omnisend. Pricing is not published.

Best for: a fashion or beauty store that wants paid media, retention email and the storefront handled by one team. Based in: Madrid. Fit note: the client list is heavily Spanish fashion. If your market is the US or UK, ask about that on the first call.

4. Growzz Media

Growzz Media is a growth marketing agency for e-commerce with an office at C/ Tossal 14 in Gandía, Valencia. The site lists paid media, SEO, email marketing and CRO as one integrated service, across Google, Meta, TikTok and Pinterest ads and the email platforms Connectif, Klaviyo and Brevo. Its e-commerce page says it works with fashion, supplements, footwear and DTC brands, and that it produces UGC and branded content ready for Meta, TikTok and YouTube ads. Two co-founders, Héctor and Carlos, are listed as growth partners. No pricing is published; each project is quoted individually, with no fixed-term contract.

Best for: a Valencian or Spanish DTC store that wants growth, retention and creative under one roof without a lock-in. Based in: Gandía, Valencia. Fit note: no client names on the page we fetched. Ask for the case studies before you commit.

5. Ongoing Digital

Ongoing Digital homepage, September 2026

Ongoing Digital is a Barcelona paid media agency based at Passeig Olímpic 15-17 inside The Venue Barcelona. It manages campaigns on Google, Meta, TikTok, LinkedIn, Pinterest and YouTube, with a stated focus on customers rather than impressions. The process starts with an audit, then strategy, segmentation, continuous testing, and ad creative designed per platform. The named client is Yuxus, whose CEO is quoted on a 200 percent revenue increase over two years. Ongoing lists partner certifications with Google, Meta, TikTok and LinkedIn. No pricing is published.

Best for: a Barcelona brand that wants a local paid media team that also handles the ad creative. Based in: Barcelona. Fit note: the site is broad on channels and short on e-commerce specifics. Ask which of their accounts are online stores.

6. GMEDIA

GMEDIA is an independent paid media agency with offices at Enric Granados 135 in Barcelona and Moreno Nieto 2 in Madrid. Paid media covers Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and Bing Ads, alongside SEO, web design, social media and content. The site describes a four-step approach ending in reporting on ROAS, CPA and LTV to CAC. Client testimonials include Felina Barcelona, Hoover, Candy España and AB Mauri. GMEDIA is a Google Partner and Meta certified. No pricing is published.

Best for: a brand that wants paid search and paid social run together from a Barcelona or Madrid office. Based in: Barcelona and Madrid. Fit note: the client list mixes appliances, food and B2B with retail. It is a paid media house, not a DTC specialist.

7. Axioma&Co

Axioma&Co is a Barcelona e-commerce and digital marketing agency offering strategy, design, paid media, social media, content, SEO and Shopify, coordinated by a dedicated account manager. It manages Google, Meta and TikTok Ads and says it judges them on ROAS, CPA and real conversions. It publishes pricing: a Starter plan at 1,380 euros a month for 30 hours and an Advanced plan at 4,200 euros a month for 100 hours, with a three-month minimum, then month to month. The team is described as 12 senior professionals with no juniors, and the site claims 25 years in business and a seven-year average client retention. Named clients include Danone, Unilever, Haribo and ISDIN, and it says it has helped more than 14 e-commerce stores.

Best for: a smaller store that wants a known monthly cost and a local team it can meet. Based in: Barcelona. Fit note: hours-based retainers suit steady execution. They suit heavy creative testing less well.

8. Eximia Studio

Eximia Studio is a growth marketing agency at Calle Calabria 273 in Barcelona. It organises its work around seven levers: advertising, SEO, social media, e-commerce, email automation, video content and analytics, and pitches growth marketing for online stores on profitability and continuous optimisation. Three founders are named: Tobias Saied, Erik Pla and David Calzada. Case studies on the site include Moto Rent Pujols, Lermavallverdú and Protein Gastronomy, and it claims more than 100 million social video views across its content work. It is Google Partners accredited. No pricing is published; the site's line is no lock-in contracts and no excuses.

Best for: a Barcelona brand that needs organic video and paid running together. Based in: Barcelona. Fit note: the named case studies are local businesses. Ask what the DTC accounts look like.

9. PlusROI Media

PlusROI Media is a UGC agency in Barcelona that produces creator video for paid advertising. The service covers creative strategy, creator selection, scripts, production, editing, review and delivery, on a published ten-day process from brief to final edit. Client logos include Naturitas, Dogfy Diet, Pepe Phone, Laserum, Fresh Greens and Aldi, and the site claims more than 300 brands served. Leadership is two co-CEOs, Alex and Sveta. Main service pricing is not published; only the academy and consulting offers carry prices.

Best for: a DTC brand that has a strategy and a media buyer and needs Spanish-language UGC delivered on a schedule. Based in: Barcelona. Fit note: it makes the assets. Someone still has to decide what those assets should say.

10. Roas Hunter

Roas Hunter is a performance marketing agency with offices in Valencia at C/ Matías Perelló 6 and in Madrid at C/ Marcenado 37, plus a presence in Colombia. It runs Facebook, Instagram, Google, TikTok and Pinterest ads, SEO, automation, web design and Shopify services, and claims more than 450 projects and 50 million euros in managed spend. Its TikTok Ads page says the agency has a team of more than six specialists on that channel, more than 20 active TikTok clients, and names Infantdeco, Tiny, Harry's 1982 and Lady Pipa. Fees are proposed as a percentage of ad spend with a minimum investment rather than a fixed price list.

Best for: a Spanish store that wants TikTok Ads taken seriously alongside Meta and Google. Based in: Valencia and Madrid. Fit note: 450 projects is a lot of projects. Ask who will actually be on your account.

Which type of partner fits your stage

Under roughly 20,000 euros a month in revenue. You need execution and a clear price. Axioma&Co publishes one. Growzz and Eximia work without lock-in. Grova will say no, on purpose, which is useful information.

Between that and a few hundred thousand a month. Creative becomes the constraint. Media buying is mostly solved at this size; deciding what the next twenty ads should say is not. Pair a paid media operator with someone who owns creative strategy, in-house or outside.

Larger, with a team. You have a buyer and editors already. The gap is usually direction and testing discipline, not hands. Fractional senior help tends to beat adding a full-service agency on top of an internal team.

What to ask on the first call

Who works on my account day to day, and how many other accounts do they have.
Do you make the creative or brief it, and who owns the testing plan.
What do you measure success on, and does it include margin.
Which of your current clients sell physical products online, and can I speak to one.
What is the minimum term, and what happens to the ad accounts and creative files if we stop.

An agency that answers these plainly is usually a good sign. One that answers with a deck will need asking again.

Working with HYLN Hub

If what you are missing is the thinking rather than the hands, that is what we do. Two senior creative strategists in Barcelona, working with a limited number of DTC brands at a time in wellness, supplements, beauty, skincare and lifestyle. We research, build concepts, write the briefs, run the creative testing and read the results, and we manage your editors and creators so your media buyer receives approved work. You can read the case studies at hylnhub.com/portfolio and tell us about your brand at hylnhub.com/apply.

FAQ

Do I need an agency in Barcelona if my customers are in the US?

Not for the media buying; Meta and TikTok do not care where the buyer sits. It helps for creative direction, because time zones, language and being able to sit in a room matter when you are iterating fast. Ask each agency what share of its clients sell outside Spain.

What is the difference between a paid media agency and a creative strategy studio?

A paid media agency runs the ad accounts and reports on ROAS or CPA. A creative strategy studio decides what the ads should say, briefs the people who make them, and reads the results to decide what comes next. Some agencies here do both. HYLN Hub does only the second.

Should I pick an agency that publishes pricing?

It is a convenience, not a quality signal. Axioma&Co publishes hourly retainers; Grova publishes a revenue floor; most quote per project. What matters more is whether the fee model rewards the behaviour you want. A percentage of ad spend, for example, rewards spending.

Sources

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